verda is a grocery store chain that focuses on bringing fresh, local products to busy city areas. the company is striving to reach its socially-conscious, clean-eating milennial target audience that are willing to pay for a $17 hailey bieber smoothie, but without the guilt of paying for a $17 hailey bieber smoothie; because they are supporting local businesses, of course!

the brand needed an eye-catching, yet simple visual identity, using humor and relatability to leave a lasting impression. the brand is aiming to feel trendy, but professional to attract customers and local venders , who want to be proud of having their products featured on the shelves.

this brand kit consists of physical and digital collateral, emphasizing their strong online prescence and cheeky, yet clean vibe.

tools: adobe illustrator, photoshop, chat gpt.