verda is a grocery store chain that focuses on bringing fresh, local products to busy city areas. the company is striving to reach a socially-conscious, clean-eating audience that's wanting to try the hailey bieber smoothie, but without the guilt of paying for a $17 hailey bieber smoothie; because they are supporting local businesses, of course!!

the brand needed an eye-catching, yet straightforward visual identity— something that communicates a lot, while only saying a little. i wanted the brand to feel trendy and cute, but professional to attract shoppers and venders alike.

i started this brand kit by creating a clean, visually appealing logo and expanded the design to physical and digital collateral. the shopping bag (paper, obviously), store signage, and earthy billboard, emphasizes their cheeky vibe and understanding of their audience. this brand kit uses clever, but extremely simple design to get people talking, wanting more and returning to the store.

tools: adobe illustrator, photoshop, chat gpt.