the rose contracting brand kit is a gift to my good friend. justin is an authentic and reliable professional, and i wanted to give him a brand kit for a future company emulating that. one day, justin is going to own a land development company that specializes in high-quality, semi-custom, single-family, starter homes.

i selected primary and secondary colors that give off a clean, recognizeable, and modern feel. i chose typefaces to be used throughout internal and external communications for the company. my hope for the brand was that it would represent who shem is as a person, reliable and authentic, while also helping him to reach his professional goals. 

the kit consists of a future logo, work attire mock ups, vinyl truck decals, physical stationary, and large signage for the company. the brand kit creates a visual identity for justin's future company that displays the business at a surface level, while holding true to the amazing human behind it. 

tools: adobe illustrator, photoshop, chat gpt.