in november 2024, i met allison while shooting for my photojournalism project at columbia's weekly farmer's street vendor event, "soda city.". i decided to give their current branding some updates to match the energy and passion that sonnie and her family put into their business. 

i wanted the rebrand to feel modern, family-friendly and playful, so that sonnie’s can be easily recognizable, have consistent branding across physical and digital platforms. this will help if they plan to expand and grow their business.

i created a color palette based off of the original signage used on their original lemonade trailer. i selected a primary and secondary font that were complimentary, but still had a handwritten feel them. then, i simplified the logo to be scalable, sleek, and simplified. the finished rebrand promotes uniformity in their marketing materials has a strong ties to the original , beloved business branding.

tools: adobe illustrator, photoshop, chat gpt.