i consider this brand kit, more of a brand refresh. i created this brand kit for my uncle andrew and his business, boston bed company. boston bed company was started by my grandfather in 1974 and has rightfully earned a reputation for its high-quality products and hard-working staff. i wanted to give my uncle a new brand identity that fits this reputation.

my goal was to create a brand kit that feels modern and consistent, with heavy influence from the original logo and look. i wanted boston bed company to feel professional and approachable, but still friendly and visually appealing.

to do this, i recreated a clean, scalable logo, with fun, legible fonts and graphics that quickly communicate the heart of the business.

tools : adobe illustrator, photoshop, canva, and chat gpt.