i consider this rebrand, more of a brand refresh. i created this brand kit for my uncle andrew and his business, boston bed company. boston bed was started by my papa norm in 1974 and has rightfully earned a reputation for its high-quality products and hard-working representatives. i wanted to give them an identity that fits the essence of the company.

my goal was to create a brand kit that felt modern and consistent, with heavy influence from the original look. i wanted boston bed company to feel professional and slick, but visually appealing and approachable.

to do this, i recreated a scalable logo, with fun and simple graphics that allow the company to be easily recognizeable.

this rebrand gives boston bed company an updated look that remains true to the original business while keeping up with the growing marketing world.

tools : adobe illustrator, photoshop, canva, chat gpt.