brandkit.
the vision.
tequila bottle mock up.
instagram mock up.
mock billboard.
brand guidelines.
shrekquila by shrek is a liquor company, sponsored by dreamworks, that produces shrek-themed tequilas for the 21+, shrek-loving, tequila-drinking community. this brand and product is a completely new roll-out and is expected to hit the shelves by the start of 2026, to generate buzz for the shrek 5 movie release in 2027.
shrek has typically been marketed towards younger generations, however the cultural and multigenerational impact of the shrek franchise has been neglected, until now.
i selected a color palette directly from the shrek movies, and a primary type face that is playful, yet still modern, putting a heavy emphasis on the logo to really show that this is shrek’s tequila brand. the brand kit shows the shrek taking over a new realm, with clear influence from the original dreamwork’s shrek. it is consistent and will generate enthusiasm for the new product, while igniting the undying and unwavering love for shrek in older generations.
tools: adobe illustrator, photoshop, firefly, chatgpt
