i made this brand kit for my auntie jeannie, who live back home in clinton, massachusetts. ever since i was little, my aunt has been the only person i have trusted to cut and style my hair with care. i wanted to create a modernized branding kit for hair matters that is consistent and reflects the care, hospitality, and attention to detail of the stylists working there.

i wanted the brand to feel elegent and high-quality, but still personal and approachable. to do this, i started by sleecting a font and creating a logo that is fun and legible, but still true to the professionalism of the comapny.

i created a branding kit that utilizes the fun and creative personality of my aunt, while still staying true to the core of the business. the updated brand kit promotes uniformity through physical and digital spaces to reach new customers, while letting loyal patrons know that nothing has changed.

tools : adobe illustrator, photoshop, canva, and chat gpt.