geck goo is a fruity, gooey, gummy snack company that resembles gushers, but not in a “violating copyright” kind of way. it’s different… trust. 

geck goo is primarily marketed towards kids aged 9 to 17, who want a sweet treat and parents who don’t want to give their kids straight candy. the goal for this project was to create a fun and trippy brand that can be transferable to future, gecko-styled products for the company. 

i wanted this brand kit to create a consistent look for geck-goo’s packaging, social media, and website. it needed colors that would pop out, but compliment each other and a font that was playful, but clearly legible, for parents wanting to know more about the snack. essentially, something that would catch the kids attention, but not deter parents from ultimately purchasing. 

this brand kit is fun and unique, but intentional. the product will be “begged for by the kids, and approved by the parents.” it’s stylized in a way that can be expanded with the creation of new products and sets the company up for success by making it easily recognizable, reliable, and ready to expand.